Lead Scoring Engineer Jobs

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27d ago

Senior Marketing Software Engineer

Five Star Tax Resolution Costa Mesa, CA

Costa Mesa, CA

27d ago

$90k - $100k/yr Full time Marketing Senior Ad Tech

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Job Description

The Senior Marketing Software Engineer will design, build, and maintain marketing technology, attribution systems, and CRM integrations to drive lead generation, conversion tracking, and revenue insights for Five Star Tax Resolution.

Responsibilities

Connect major advertising platforms including Meta CAPI, Google Offline Conversions, TikTok Events API, and DSPs to the CRM and internal systems
Develop event pipelines for conversions, revenue signals, and lead scoring
Maintain UTMs, attribution rules, and the overall tracking infrastructure
Implement server-side tracking and conversion APIs
Link SEO, SEM, and paid social tools with analytics and revenue data
Strengthen data integrity and attribution across platforms
Design closed‑loop attribution and feedback mechanisms within marketing platforms
Create dashboards mapping spend to leads, revenue, profit, and lifetime value
Develop contribution-based ROI models across channels
Maintain data cleanliness across CRM and analytics tools
Collaborate on cohort analyses and performance insights
Support media buying with statistical and business context
Automate reporting, dashboards, and weekly analysis workflows
Transform call transcripts into summaries and CRM‑ready structured data
Automate outbound nurture and follow-up sequences
Leverage predictive signals and machine learning for lead quality and LTV forecasting

Requirements

Familiarity with Salesforce
Familiarity with Cloudflare tools
Cloud or server infrastructure experience (GCP, AWS, or similar)
Version control experience (Git) and deployment fundamentals
Proficiency with programming languages; CSS and Tailwind CSS are preferred
Experience in high-ticket lead generation environments (finance, legal, tax, etc.)
Ability to build workflows for lead routing, lead scoring, and enrichment
Validate, reject, or categorize leads based on defined rules
Ensure CRM data consistency for forecasting and revenue reporting
Code lightweight tools, internal apps, and automation scripts
Work with webhooks, REST APIs, and data pipelines
Perform root cause analysis on tracking breaks and lead flow issues
Maintain documentation for systems and processes
Experience in full-stack development; CSS/Tailwind CSS is preferred but not required
Experience with RESTful APIs, webhooks, and authentication
Familiarity with ad platform APIs (Meta, Google, TikTok, DSPs)
Experience in marketing agencies or hands-on marketing projects
Paid acquisition performance knowledge (SEM, Paid Social, DSP)
Experience with conversion tracking, pixels, and server-side events
Understanding of attribution models (last touch, multi-touch, MMM, incrementality)
Knowledge of online funnel architecture (landing page to form to CRM to sales)
Experience with lead generation and appointment-setting funnels
Awareness of AI and automation trends (2025–2026 expectations)
Experience with LLM agent workflows (OpenAI, Anthropic, or similar)
Prompt engineering and structured output design
Workflow orchestration and chaining
Experience with call tracking systems (CallRail, Invoca, Twilio, Nextiva)
Experience with co-branded partnership attribution
Offline conversion feedback loops

Technologies

Meta CAPI
Google Offline Conversions
TikTok Events API
DSPs
Salesforce
Cloudflare tools
GCP
AWS
Git
CSS
Tailwind CSS
RESTful APIs
Webhooks
Data pipelines
CallRail
Invoca
Twilio
Nextiva
OpenAI
Anthropic

Compensation

Annual salary: USD 90,000 – 100,000 per year.

Location

Costa Mesa, California, onsite (in person).

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