Right Coach Right Time is building a growing commercial and industrial power-generation business serving mission-critical customers across multiple verticals. This hands-on leadership role is responsible for driving revenue growth through both sales and marketing strategy, while also building a disciplined, coach-driven commercial organization.
Based in the Philadelphia, PA area with a hybrid work setup, you will oversee generator and power-equipment sales, rentals, services, and related solutions, partnering closely with operations and project management to ensure customer commitments are realistic and executed successfully.
Role Overview
As Director of Sales & Marketing, you will lead the strategy, people, processes, and day-to-day execution behind how the company identifies opportunities, develops customer relationships, generates demand, and converts opportunities into profitable revenue. This is an active leadership position with direct involvement in complex deals and strategic accounts.
Key Responsibilities
- Own overall sales and marketing strategy across generator and power-equipment sales, rentals, services, and related solutions
- Manage, coach, and develop the sales organization with clear expectations for revenue, gross margin, pipeline development, activity, forecasting, and individual performance
- Build a scalable sales process covering prospecting, qualification, account development, opportunity management, follow-up, and closing
- Stay engaged in strategic accounts and complex opportunities, supporting technical requirements, pricing, negotiations, and extended sales cycles
- Identify and develop new markets, verticals, territories, partnerships, and customer segments to support sustainable revenue growth
- Improve Sales and Marketing alignment so campaigns, digital marketing, SEO, content, trade shows, and outbound efforts translate into measurable pipeline and revenue
- Set KPIs and reporting for lead generation, conversion, pipeline value, win rates, sales cycle, revenue, gross margin, and customer acquisition
- Strengthen CRM discipline and forecasting accuracy to provide leadership clear visibility into current pipeline and expected revenue
- Partner with Operations and Project Management to confirm customer commitments are realistic, profitable, and successfully executed
- Monitor competitors, market conditions, pricing, customer needs, and industry trends to protect and grow market position
- Represent the company with key customers, strategic partners, vendors, trade organizations, and industry events
- Recruit, onboard, train, and develop sales talent as the company continues to grow
What You Bring
- 8+ years of progressive B2B sales experience with meaningful sales leadership responsibility
- Demonstrated track record growing revenue and managing a quota-carrying sales organization
- Experience selling high-value technical products, equipment, or services to commercial or industrial customers
- Power generation, generators, electrical equipment, industrial equipment, construction equipment, rental, energy, or related experience strongly preferred
- Ability to build pipeline through outbound business development and inbound/digital marketing channels
- Strong understanding of forecasting, CRM management, KPIs, gross margin, pricing, and sales-performance management
- Ability to coach salespeople while also stepping into major opportunities when needed
- Strong executive presence and effective communication with customers, technical teams, operations, and company leadership
- Entrepreneurial, hands-on mindset suited to a growing organization
- Willingness to travel for customers, project sites, trade shows, and other business-development opportunities
Location and Compensation
- Work location: Hybrid remote in Philadelphia, PA 19195
- Salary: $100,000 - $150,000 per year
Benefits
- 401(k)
- Health insurance
- Paid time off
Industries Served
- data centers
- healthcare
- construction
- manufacturing
- commercial real estate
- telecommunications
- other mission-critical environments
Success in the Role
Success looks like building a more predictable and scalable revenue engine while maintaining the entrepreneurial approach that has helped the company grow. The right leader will improve pipeline quality, forecasting, accountability, conversion, gross margin, and new-customer acquisition, while developing a sales organization ready for the next stage of growth. A bonus and commission plan will be available in addition to base salary.
