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Marketing Cloud Engineer

University of Florida Gainesville, FL

Gainesville, FL

Today

$75k - $85k/yr Full time Ampscript Email Marketing Interaction Studio

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Job Description

The University of Florida Advancement is seeking a Marketing Cloud Engineer to support web communications, email marketing, and digital assets. This onsite role in Gainesville focuses on Marketing Cloud administration, digital automation and analytics, e-commerce support, and web security responsibilities.

Key Responsibilities

Support administration of UF Advancement’s Marketing Cloud instance, including setup, maintenance, and account or access management.
Act as a technical resource for Marketing Cloud expertise and collaborate with Communications and other UFA units on platform initiatives.
Develop, test, and implement Marketing Cloud solutions aligned to project requirements, ensuring quality and consistency.
Maintain the integrity of the Marketing Cloud data structure, including management of data extensions for marketing and communication needs.
Monitor email deliverability and help ensure compliance with CAN-SPAM and applicable legal requirements.
Create and maintain automations, journeys, and personalization strategies using AMPscript and other applicable tools.
Assist in managing current and future Marketing Cloud subsystems, including Marketing Cloud Intelligence, Distributed Marketing, and Interaction Studio.
Ensure Marketing Cloud operations align with UFA and UF requirements and recognized industry best practices.
Provide support for e-commerce platforms, including online giving systems, digital event marketing tools, and auction solutions.
Troubleshoot and provide technical support for e-commerce systems, including the UF Foundation credit card gateway (currently CyberSource).
Collaborate with stakeholders to refine e-commerce strategies with a focus on donor experience, conversion rates, and reducing cart abandonment.
Partner with the Director of E-Commerce to evaluate new or enhanced e-commerce solutions that support organizational goals.
Build and maintain automated data integrations between Marketing Cloud and other platforms, including CRM, online giving, and web applications.
Design and optimize Marketing Cloud journeys to deliver strategic donor touchpoints and maintain consistent engagement.
Analyze and report campaign performance using Marketing Cloud Intelligence and Google Analytics.
Create custom coding solutions to enhance automation and personalization in email marketing.
Provide data-driven insights and recommendations to strengthen digital engagement strategies.
Support administration of UF Advancement web presences, including CMS management, backend configuration, and troubleshooting.
Assist with maintenance of on-premises web environments to support security and stability.
Partner with teams to improve digital content delivery and overall website performance.
Collaborate with the Senior Director of Development Information Systems to ensure digital platforms meet organizational needs.
Support web security initiatives across UFF/UFAA properties, including auditing and compliance monitoring.
Liaise with UFIT and other teams regarding SSL certificates and secure practices.
Ensure compliance with PCI DSS and organizational policies related to web and email security.

Required Qualifications

Bachelor’s degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.
A valid Florida driver’s license.

Technologies

Marketing Cloud
AMPscript
Marketing Cloud Intelligence
Distributed Marketing
Interaction Studio
CAN-SPAM
CyberSource
Google Analytics
CRM
CMS management
SSL certificates
PCI DSS
e-commerce platforms
on-premises web environments

Salary and Location

Salary: USD 75,000 - 85,000 per year
Location: Gainesville, FL (onsite)

Benefits

Affordable State Health Plans: Medical, Dental, and Vision Insurance
Comprehensive Coverage: Life and Disability Insurance
Secure Retirement Options: Generous plans to safeguard your future
Paid Time Off: Including 11 paid holidays, as well as family, sick, and vacation leave
Professional and Personal Growth: Opportunities through UF Training & Organization Development, leadership development, LinkedIn learning, and more
Tuition Assistance: UF Employee Education Program
PSLF Eligibility: Public Service Loan Forgiveness Eligible Employer

Preferred Qualifications

Degree in communications, public relations, marketing, or related field with writing abilities.
Five years of experience producing and directing digital communications; supervisory experience.
Knowledge of content development, information technology and architecture, site design, search-engine optimization, and web analytics.
Prior experience in communications in development, fundraising, higher education, or related areas, including knowledge of advancement philosophy and practices.
Effective time management and organizational skills.
Exceptional written and verbal communication skills, strong interpersonal abilities, and capacity to engage collaboratively with a wide range of individuals.
Strong planning and digital project management skills.
Ability to solve problems using investigative research and analytical skills to develop and implement creative solutions.
Ability to take initiative, accurately establish priorities, complete complex assignments with urgency and accuracy, and adapt quickly to changing needs.
Strong knowledge of digital communications and social media software and platforms, including content management systems and digital publishing tools.
Fluency in digital audiences and best practice tools and techniques for digital communications.
Willingness and ability to travel; ability to use a valid driver license and maintain a good driving record.
Ability to manage business expenses through reimbursement via a standard accounting system, including paying expenses using personal credit card or funds.

Application Instructions

Upload a cover letter, resume, and three references.
Submit the application by 11:55 p.m. (ET) of the posting end date.
Work sponsorship is not available for this position.

Health Assessment

No health assessment is required.

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