Marketing Cloud Engineer

The University of Florida Advancement is seeking a Marketing Cloud Engineer to support web communications, email marketing, and digital assets. This onsite role in Gainesville focuses on Marketing Cloud administration, digital automation and analytics, e-commerce support, and web security responsibilities.

Key Responsibilities

• Support administration of UF Advancement’s Marketing Cloud instance, including setup, maintenance, and account or access management.
• Act as a technical resource for Marketing Cloud expertise and collaborate with Communications and other UFA units on platform initiatives.
• Develop, test, and implement Marketing Cloud solutions aligned to project requirements, ensuring quality and consistency.
• Maintain the integrity of the Marketing Cloud data structure, including management of data extensions for marketing and communication needs.
• Monitor email deliverability and help ensure compliance with CAN-SPAM and applicable legal requirements.
• Create and maintain automations, journeys, and personalization strategies using AMPscript and other applicable tools.
• Assist in managing current and future Marketing Cloud subsystems, including Marketing Cloud Intelligence, Distributed Marketing, and Interaction Studio.
• Ensure Marketing Cloud operations align with UFA and UF requirements and recognized industry best practices.
• Provide support for e-commerce platforms, including online giving systems, digital event marketing tools, and auction solutions.
• Troubleshoot and provide technical support for e-commerce systems, including the UF Foundation credit card gateway (currently CyberSource).
• Collaborate with stakeholders to refine e-commerce strategies with a focus on donor experience, conversion rates, and reducing cart abandonment.
• Partner with the Director of E-Commerce to evaluate new or enhanced e-commerce solutions that support organizational goals.
• Build and maintain automated data integrations between Marketing Cloud and other platforms, including CRM, online giving, and web applications.
• Design and optimize Marketing Cloud journeys to deliver strategic donor touchpoints and maintain consistent engagement.
• Analyze and report campaign performance using Marketing Cloud Intelligence and Google Analytics.
• Create custom coding solutions to enhance automation and personalization in email marketing.
• Provide data-driven insights and recommendations to strengthen digital engagement strategies.
• Support administration of UF Advancement web presences, including CMS management, backend configuration, and troubleshooting.
• Assist with maintenance of on-premises web environments to support security and stability.
• Partner with teams to improve digital content delivery and overall website performance.
• Collaborate with the Senior Director of Development Information Systems to ensure digital platforms meet organizational needs.
• Support web security initiatives across UFF/UFAA properties, including auditing and compliance monitoring.
• Liaise with UFIT and other teams regarding SSL certificates and secure practices.
• Ensure compliance with PCI DSS and organizational policies related to web and email security.

Required Qualifications

• Bachelor’s degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.
• A valid Florida driver’s license.

Technologies

• Marketing Cloud
• AMPscript
• Marketing Cloud Intelligence
• Distributed Marketing
• Interaction Studio
• CAN-SPAM
• CyberSource
• Google Analytics
• CRM
• CMS management
• SSL certificates
• PCI DSS
• e-commerce platforms
• on-premises web environments

Salary and Location

Salary: USD 75,000 - 85,000 per year
Location: Gainesville, FL (onsite)

Benefits

• Affordable State Health Plans: Medical, Dental, and Vision Insurance
• Comprehensive Coverage: Life and Disability Insurance
• Secure Retirement Options: Generous plans to safeguard your future
• Paid Time Off: Including 11 paid holidays, as well as family, sick, and vacation leave
• Professional and Personal Growth: Opportunities through UF Training & Organization Development, leadership development, LinkedIn learning, and more
• Tuition Assistance: UF Employee Education Program
• PSLF Eligibility: Public Service Loan Forgiveness Eligible Employer

Preferred Qualifications

• Degree in communications, public relations, marketing, or related field with writing abilities.
• Five years of experience producing and directing digital communications; supervisory experience.
• Knowledge of content development, information technology and architecture, site design, search-engine optimization, and web analytics.
• Prior experience in communications in development, fundraising, higher education, or related areas, including knowledge of advancement philosophy and practices.
• Effective time management and organizational skills.
• Exceptional written and verbal communication skills, strong interpersonal abilities, and capacity to engage collaboratively with a wide range of individuals.
• Strong planning and digital project management skills.
• Ability to solve problems using investigative research and analytical skills to develop and implement creative solutions.
• Ability to take initiative, accurately establish priorities, complete complex assignments with urgency and accuracy, and adapt quickly to changing needs.
• Strong knowledge of digital communications and social media software and platforms, including content management systems and digital publishing tools.
• Fluency in digital audiences and best practice tools and techniques for digital communications.
• Willingness and ability to travel; ability to use a valid driver license and maintain a good driving record.
• Ability to manage business expenses through reimbursement via a standard accounting system, including paying expenses using personal credit card or funds.

Application Instructions

• Upload a cover letter, resume, and three references.
• Submit the application by 11:55 p.m. (ET) of the posting end date.
• Work sponsorship is not available for this position.

Health Assessment

No health assessment is required.