Product Marketing Engineer

The Product Marketing Engineer role at Texas Instruments is based onsite in Dallas, TX.

Responsibilities

• Convert design-in opportunities into design-wins to grow net revenue while maintaining profitability.
• Build and sustain strong relationships with key Tier 1 customers and their account teams to surface opportunities.
• Craft product positioning and messaging that differentiates TI offerings and identifies adjacent markets and new customer opportunities.
• Plan, manage and execute marketing activities across the full lifecycle of a new product, from pre RTM through RTM and post-RTM.
• Analyze the competitive landscape and develop strategies to close gaps.
• Collaborate with customers and TI field sales and applications teams to support design-in opportunities.
• Track opportunities on a weekly and monthly cadence, handling price escalations, customer visits, sampling, and related activities.
• Communicate product strategies across cross-functional teams including pricing, campaigns, online marketing, and launches.

Requirements

• Bachelor's degree in electrical engineering.
• 3+ years of relevant experience.

About Texas Instruments

• Engineer your future with TI. Our culture empowers employees to own their career development and collaborate with some of the smartest people to shape the future of electronics.
• Diversity by design. TI values varied backgrounds and perspectives as drivers of innovation and strength, and appreciates every voice.
• Benefits that benefit you. TI offers competitive pay and benefits designed to help you and your family live well and stay healthy.
• About Texas Instruments. TI designs, manufactures and sells analog and embedded processing chips for markets including industrial, automotive, data centers, consumer electronics and communications equipment. The mission is to make electronics more affordable through semiconductors, with ongoing innovation that builds on each generation.
• TI is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
• Interested candidates should apply to this requisition.