Marketing Content Engineer

Unum Group is seeking a Marketing Content Engineer for an on-site role in Portland, ME, offering a salary range of USD 63,500 to 120,000 per year.

Responsibilities

• Define content models and copy standards to ensure deliverables are strategic, creative, and distinct within a crowded marketplace
• Design and engineer content experiences across digital channels aligned with brand strategy and audience needs
• Create modular, reusable content components and structure content for personalization and omnichannel delivery
• Collaborate with CX priority teams to co-develop program ideas and support agile ceremonies
• Utilize AI tools such as Copilot and Writer.com to generate, refine, and optimize content across formats and platforms
• Own high-level messaging for each program to ensure all marketing elements align with strategy
• Design and maintain content taxonomies, tagging systems, and personalization rules for delivery
• Partner with Creative Lead to establish style guidelines including tone and manner for all media
• Build reusable content components and templates aligned with audience needs, SEO/GEO best practices, and platform capabilities
• Write high priority and important communications with accountability
• Determine optimal content placement across channels (web, email, social, portals, etc.) based on audience behavior
• Present creative concepts to Senior Leadership and Strategy Review Board
• Provide guidance to Production and Delivery team copywriters
• Work with Process Facilitation Managers to brief teams and ensure alignment
• Coordinate with external agencies and internal teams for consistent strategy and execution
• Participate in retrospectives and contribute to process optimization
• Apply information architecture and user experience principles to structure content for intuitive navigation
• Design content models and workflows that support efficient management, retrieval, and personalization across digital platforms
• Collaborate with UX and development teams to ensure user-centered, technically robust content solutions
• May perform other duties as assigned

Requirements

• Degree in Marketing, Communications, or a related field
• 6+ years of full-time professional communications experience; agency experience is a plus
• Strong analytical skills with the ability to translate business requirements into content architecture
• Superior writing, editing, and creative abilities across traditional and digital media
• Experience with content management and automation tools, including headless CMS
• Experience with analytics platforms for performance tracking
• Understanding of content modeling and structured authoring (DITA, Markdown)
• Experience with AI writing tools (Copilot, Writer.com) and content automation platforms
• Knowledge of APIs, HTML/XML, and basic scripting
• Ability to thrive in a fast-paced, collaborative environment and translate strategic direction into actionable, creative solutions
• Proven ability to edit, coach, and develop other content engineers
• Passionate about idea development and creativity
• Works well independently and in cross-functional teams
• High initiative and ownership
• Proficiency with AP style
• Experience modeling, organizing, and delivering content for digital platforms using information science and UX best practices
• Experience collaborating with cross-functional teams to optimize content for usability, accessibility, and engagement
• Familiarity with content management systems, metadata, taxonomy, and digital asset organization
• Advocates a scalable content creation approach, creating content once for reuse across channels

Technologies

• Copilot
• Writer.com
• Headless CMS
• HTML
• XML
• APIs

Benefits

• Award-winning culture
• Commitment to inclusion and diversity
• Performance-based incentive plans
• Competitive benefits package including health, vision, dental, and short & long-term disability
• Generous paid time off plus paid volunteer time
• Up to 9.5% 401(k) employer contribution
• Mental health support
• Career advancement opportunities
• Student loan repayment options
• Tuition reimbursement
• Flexible work environments