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Job Description

Context: Software engineer focusing on SFRA storefront UI/UX for Salesforce B2C eCommerce, responsible for end-to-end storefront features, performance optimization, SEO, and cross-team collaboration.

Responsibilities

  • Over five years of software development experience, with at least three years in SFCC/SFRA
  • Solid grasp of SFRA architecture, ISML templates, Controllers, MVC development, and Business Manager capabilities
  • Lead end-to-end development of storefront features, integrations, and UI/UX enhancements
  • Collaborate with product, UX, backend services, and API teams to deliver scalable SFRA improvements
  • Own initiatives around performance tuning, technical SEO fundamentals, and adoption of modern development tooling
  • SFCC / SFRA certification is a plus
  • Develop and maintain SFRA storefront components such as PLP, PDP, Cart, Checkout, and Account
  • Build reusable ISML templates, UI components, client-side JavaScript, and CSS
  • Implement and extend SFRA controllers, middleware, hooks, and custom cartridges
  • Analyze functional requirements and translate them into scalable technical solutions
  • Support global releases, multi-site rollout, and localization/internationalization efforts
  • Optimize site performance, caching strategies, Core Web Vitals, and internal data models
  • Integrate with third-party services for SEO, AI, analytics, recommendations, and payments
  • Ensure SEO best practices through semantic markup, metadata, structured data, and performance considerations
  • Maintain code quality via peer reviews, unit testing, and linting standards
  • Collaborate with QA on test planning, debugging, and Log Center issue resolution

Requirements

  • Over five years of software engineering experience, including at least three years in SFRA/SFCC development
  • Strong proficiency in JavaScript, Node-based tooling, ISML, SCSS, JSON, and REST
  • Deep knowledge of SFRA controllers, hooks, cartridge structure, and the job framework
  • Experience delivering responsive, accessible, and scalable eCommerce UI
  • Working knowledge of backend payment gateways, OMS flows, and third-party services
  • Experience leveraging AI or LLM-based tools to boost development productivity, content workflows, or automation
  • SFCC B2C Developer certificate (preferred)

Technologies

  • JavaScript (ES6+)
  • ISML
  • SCSS
  • jQuery
  • Node.js
  • React
  • SFRA
  • SFCC
  • OCAPI
  • SFCC Business Manager
  • Postman
  • Git
  • Bitbucket
  • Jira
  • Log Center
  • AI-assisted developer tooling
  • cartridge architecture

Project context

Salesforce B2C eCommerce implementations supporting SFRA storefronts, OMS integrations, performance optimization, modern AI solutions, and SEO-sensitive consumer experiences.

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